Project Flutura
Operation Vertical Zero
If I pause and forget the vertical for a second...
I think about what we're actually trying to build here. Not just an AI capability. Not just another consulting line of business. But something deeper — a conviction that we can shape the way Nordic businesses unlock value from intelligence. Not next year. Now.
This isn't about adding "AI" to our offerings because the market expects it. This is about making Tarento a place where AI finally becomes useful — explainable, actionable, integrated, and humble. Not flashy. Not fictional. Just real, grounded help in solving real, nagging problems.
Over the past year, the world has transformed before our eyes:
The AI divide is widening. Companies that integrated AI strategically are now 3-5x more productive than those still debating its ethics. The gap isn't closing—it's accelerating.
Knowledge work is being rewritten. What took teams of specialists weeks now takes one augmented professional hours. The bottleneck isn't capability—it's imagination.
Data is no longer the advantage. Everyone has it. The real edge is in connecting siloed information across systems that were never designed to talk to each other—and extracting insights no one else can see.
The pace of change has broken traditional adaptation models. Organizations built for quarterly planning cycles are being outmaneuvered by those who can sense and respond in days, not months.
These aren't speculative futures. This is happening now, reshaping industries while most are still catching up to last year's innovations.
I started this with a simple hypothesis:
That applied, explainable, deeply contextual AI could unlock business value that's been buried under process, systems, and noise for too long.
That's what Operation Vertical Zero is about.
It's not the launch. It's the groundwork.
This is our year to:
- Sharpen the POV
- Test the plays
- Build the muscle
- Earn the trust
- Prove we can do this better — not bigger.
Because the real enemy isn't competition. It's vagueness.
Vague offerings. Vague value. Vague execution plans.
In a world filled with AI fluff, we win by being the ones who ship clarity.
So no, I'm not trying to lead "the AI vertical."
I'm trying to lead a shift — from scattered interest to strategic focus.
From demos to delivery. From experiments to earned belief.
And I know we're not fully ready yet. That's exactly the point of this year.
This is our zero. The moment we get honest about what it takes to lead something worth following.
If you're reading this, you're part of the early circle.
So if you're reading this now, a year later —
Maybe the vertical is thriving. Maybe it's still finding its shape.
Doesn't matter.
What matters is that you remember this was never a career move.
It was a bet — on usefulness over hype, on execution over abstraction.
A bet that Tarento could lead not because we shouted the loudest, but because we delivered the clearest.
Notes from the Field
Most people wanted "AI transformation."
Few could describe a single flow they wanted to transform.
So we did it for them.
Most clients wanted "value."
None could define what that meant.
So we mapped it for them.
Most orgs wanted "velocity."
But their systems punished anyone who moved fast.
So we built escape hatches.
Key Insights
Target Outcome:
Not launches. Not decks.
Conviction — across use cases, offerings, delivery, and GTM.
Most Dangerous Risk:
Treating the AI vertical like a new department, not a new discipline.
We called it Project Flutura – Operation Vertical Zero
Because that's what it was:
The starting point for something we believed could grow —
not because it sounded big, but because it started honest.
Let's stay honest. Let's build it like we mean it.
Deadline: December 31, 2025
25 days remaining